1. PPC is only short-term until organic rankings arrive – Pay per click can integrate with your SEO campaign. Test and measure individual and aggregate campaign data – If the PPC campaign delivers the right ROI then why stop?
I think this one is clever myth. Why stop what’s working. If you can sustain the PPC budget then you should be all means. If you can find a cheaper and better way to gain the same ROI then you should seek out those. I do understand that there are short-term benefits to PPC. It’s the fastest way to the top of those SERP’s for your keywords. With a little effort and time the same results can happen.
2. PPC has a bearing on natural rankings – No, no, no. It doesn’t. The javacript does not act as anchor text!
This one I had not even thought of. I would think that this is something that a dimwitted marketer would tell a client to get them to buy into PPC…
3. Adwords / Yahoo! / adCenter hates me – Maybe, but before complaining and going completely mad, make sure you read the help center. I mean r-e-a-l-l-y read it.
This myth is funny to me. It like reading the instructions to building that bicycle after struggling for hours… You need to understand that each of these companies offer and have different rules and regulations. You need to understand how each works to benefit your ad campaign,
Again like all campaigns you will get what you give. If you do the research for your campaign then there is no doubt it will be successful.

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